Missouri Meerschaum: Packed Full of Insight
Missouri Meerschaum Co. has been in business for 148 years doing one thing: making corncob pipes. The company was the first—and is one of...
A Legacy of Enjoyment: Drew Estate’s Willy Herrera
Drew Estate’s master blender, Willy Herrera, got his start working at El Titan de Bronze in the early 2000s. He recalls his first days...
Demand and Supply: Trade Marketing Insights from General Cigar’s Chris Tarr
Trade marketing is the backbone of the tobacco industry. For those unfamiliar with the phrase, the main goal of manufacturers in trade marketing is...
Going All In: Micallef Cigars’ Al Micallef, Part 1
There are two types of gamblers in this world—those who trust in blind luck and bet their money on the roll of the dice...
Uncovering Your Tobacco Brand’s Hidden Value
Jaime Flórez-Estrada, the vice president of marketing for Royal Agio USA, is a marketing professional with big goals for 2018. In June 2017, European...
Milestones: Miami Cigar’s Nestor Miranda
While the actual date of his 75th birthday was Feb. 14, 2018, Nestor Miranda and the company he founded with his wife Mariana are...
Villiger’s Visionary Leadership, Part 2
In part 2 of the January/February 2020 cover story on Heinrich Villiger, we explore how Villiger's leader took the company global, expanded the company's...
The Measure of a Man: Remembering Avo Uvezian
Robert South, an English churchman known for his energetic preaching and Latin poetry, once wrote, “If there be any truer measure of a man...
Managing the Tobacco Category at the C-Store Level
Earlier this year, at the 2019 Tobacco Plus Expo (TPE), Convenience Store Products (CSP) magazine hosted a panel discussion titled, “Best Practices: Executing Core...
Choosing the Future: Michael Zercher and 22nd Century, Part 1
How do you deal with a problem? Are you the type who tries to find a work-around? Or do you turn your blinders on...
