Carving Out Your Share in the Marketplace
There are two ways to get more business: win new business or get your existing customers to spend more. It is important to ensure...
Storytellers: Behind the Scenes of Handrolled: A Film About Cigars
Jesse Mariut and Steve Gherebean are storytellers. They are also cigar enthusiasts, and the more they got into the hobby, the more they realized...
The Personal Touch: HVC Cigars
It might be natural to jump to the conclusion that Reinier Lorenzo, the owner of HVC Cigars, has always dreamed of being the owner...
Looming State Budget Deficits Require Retailers to Act
With governors across the country issuing stay-at-home orders and requiring the partial or complete shutdown of businesses in response to the COVID-19 pandemic, state...
The Way Forward: The Future of Oettinger Davidoff
Earlier this year, Oettinger Davidoff announced that Jim Young, president of Davidoff of Geneva North America, would be adding the title of chief commercial...
A Bespoke Partnership: Casdagli Cigars
Luxury, elegance and tradition—those are the three qualities that describe many premium cigars, but they’re also the motto of Casdagli Cigars and perfectly describe...
Room101’s Matt Booth on Creating Brand Magic
Room101 means different things to different people. In the tobacco industry, many see it as a premium cigar brand, while outside the industry it’s...
A Matter of Taste: Inside Vegas’ Whisky Attic
Manufacturers have long placed great importance on educating their customers and retailers in order to build their products’ value. This is especially true for...
Acing Age Verification
The increase in youth usage of electronic nicotine-delivery systems (ENDS) coupled with efforts by the U.S. Food and Drug Administration (FDA) to combat that...
For the People: An Interview with Swisher International’s John Miller, Part 2
In part 2 of this exclusive interview with Swisher International's John Miller, he discusses what makes the company a competitor in the cigar category...
