The Rule Breakers: Peter James Co.
The most successful businesses find a weakness in a market and then offer a service or a product that will fill the gap. That’s...
Less-Risky Business
How would you describe your current customer base? What are you doing to attract new customers? These are questions every retailer should be asking...
Getting History on Our Side
For many years, Cigar Rights of America (CRA) has waged a battle on many fronts in Washington, D.C., to protect premium cigars from U.S....
Giving Your Tobacco Brand a Public Relations Refresh
Like many companies, the coronavirus has affected, if not changed, your business entirely. Marketing strategies have had to change, right on the heels of...
On Your Shelf: Ferio Tego
Earlier this year, Michael Herklots revealed his next move in the tobacco industry: He and Brendon Scott were going to launch their own premium...
How to Level Up Your Next Event
I think that an event should be exactly that—it shouldn’t be a routine; it should be an event. Because of the music industry ties...
The Impact of U.S. Supreme Court Appointments and Confirmations on Tobacco Merchants
The current news about appointments and confirmations to the United States Supreme Court may have a greater—and more favorable—impact on tobacco merchants than they...
A Responsible Industry Selling to Responsible Adults
I accepted the position of president of the Cigar Association of America (CAA) because I saw an industry that is deeply committed to both...
The Battle to Preserve the Premium Cigar Industry is now a Two-Front War
At 1 p.m. on July 28, a voice bellowed within the convention hall in Las Vegas and announced that the 2016 International Premium Cigar...
The Cigarette Corrective Statements Litigation
In 1999, the U.S. government sued the major cigarette manufacturers, asserting claims under several federal statutes for conduct by the companies dating back to...
