3 Tips for Selling Luxury Products and Experiences
How does one sell a luxury brand like an S.T. Dupont lighter? Mark Cole, president of Coles of London, provides three tips that can...
A 3-Step Opening Plan for New Cigar Stores
Are you thinking about opening your own cigar store? Industrial Cigar Co. co-founder Brandon Frakes offers up the following tips on how to get...
7 Upsell Jumpstarters for Tobacconists
Upselling is a sales tactic tobacconists can use to introduce customers to new cigars or a product they didn’t know they wanted. Upselling can...
Ernesto Perez-Carrillo’s 3 Tips for Success in Tobacco
Are you looking to get ahead in the cigar industry? Here are three tips from industry veteran Ernesto Perez-Carrillo to help you find success:
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Brian Desind: Giving Them What They Want
Business got really serious last year for Brian Desind, founder of Privada Cigar Club. With the world on lockdown and the demand for handmade...
Karen Berger: Dream Chaser
Passion, loyalty and courage—those are three words Karen Berger, owner of Don Kiki Cigars and this year’s Tobacco Businesswoman of the Year, uses to...
Jonathan Drew: The Architect
Jonathan Drew, or “JD” as he’s known by many of his industry peers, has been turning the premium cigar industry on its head for...
The Art of the Upsell
It’s a question retailers are constantly grappling with: How do I go about making more money? While new products are often the perceived answer...
Not Afraid to Fail: Luxury Cigar Club
Today, there are many different types of tobacconists. While some have traditional brick-and-mortar stores, others have robust websites and e-commerce operations. Then there are...
Getting “Smart” with Technology
As consumers seek more education, Plasencia Cigars is answering the call with the help of an encrypted smart chip-enhanced cigar band.
Today’s cigar consumer yearns...
