Weeks after revealing new corporate branding and new initiatives [read more here], Swisher has now revealed that it has realigned and consolidated its broad smokeless tobacco portfolio. Swisher’s smokeless products will now fall under Fat Lip Brands, a new overarching identity for its smokeless division.
Fat Lip Brands is just one of Swisher’s strategic businesses that includes Drew Estate (premium cigars) Swisher Sweets Cigar Company (large and little filtered cigars), Hempire (hemp accessories), and Rogue Holdings (modern oral nicotine). Based in Wheeling, West Virginia, Fat Lip Brands will bring a 141-year tradition in smokeless tobacco together under one portfolio that will cover all customers needs in the moist snuff, chew and dry snuff categories. Swisher’s smokeless business incorporates a wide range of classic brands and modern-day favorites including moist snuff, chewing tobacco and dry snuff. Its brands will include Mail Pouch, Chattanooga Chew, Bowie, Navy and Railroad Mills in addition to other best sellers including Kayak, Creek and Starr.