Non-Tobacco Oral Nicotine Product Rush Debuts in U.S.


“Rush is highly differentiated from other nicotine pouch brands that claim to be tobacco-free, since the vast majority of these brands are actually made using tobacco-nicotine extracts or flavors,” the company wrote in a press release. “We deliver on our promise that all of our ingredients are certifiable as non-tobacco. This makes the Rush nicotine pouch the first true ‘tobacco-free’ nationwide brand roll-out in the MON pouch category. This alone sets us apart from other established brands and new entrants, but add our ability to quickly bring on new pouch flavors and nicotine strengths as needed, our strong point-of-sale support and our wide consumer marketing capabilities to drive business to wholesale and retail partners, we can expect to quickly expand in the fast-growing MON category.”

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