At the 2022 Tobacco Plus Expo that was held in January, Inter-Continental Trading also introduced the VIO Pulse e-cigarette brand after seeing a demand among its customers for a high-quality vape line from a trusted manufacturer. “We went to great lengths engineering a sleek, slim, U.S.-designed device and proprietary American-made liquids. The line has quickly grown to 12 flavors—including four tobacco varieties—and we’ve complied with PMTA application guidelines,” says Patel.
Finding An Experienced Partner
As consumers continue to move away from combustible cigarettes and traditional tobacco products, retailers will also need to update their strategies in order to stay competitive. Vaping and e-cigarette consumption, although under more government scrutiny and regulations, continue to experience increasing interest among consumers, so retailers need to determine which products are in demand and fast-movers if they want to continue to maintain and grow their customer base.
With Inter-Continental Trading’s help, retailers can better position themselves for success when looking to expand into new product categories. Patel states that he’s very much aware of the fact that margins can be razor-thin in today’s market and that supply chain issues aren’t making things any easier or better. This is another advantage Inter-Continental Trading has to offer its customers: as a domestic manufacturer that uses mostly U.S. vendors for raw materials, Patel’s company has greater control over costs and can offer its retail customers competitive pricing as a result. Although risk will always be a major part of business, retailers can confidently and successfully expand their store’s offerings with the help and insights of a skilled and experienced partner like Inter-Continental Trading.
This story first appeared in the July/August 2022 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.
– Photography courtesy of Inter-Continental Trading USA.
