In 2017, Imperial Brands acquired several established brands including Salem, KOOL, Winston and blu as a result of a merger between Lorillard, Inc. and Reynolds American, Inc. Now the company is looking to continue to reshape its portfolio of products by ditching its U.S. other tobacco products (OTP) and instead focusing on next-generation products.
Currently, Imperial Brands’ OTP division included cigarette papers, tubes, roll-your-own products and other smoking accessories. With the changing markets, the company feels it is best to focus on its main tobacco brands and next generation products in order to grow and meet sales demands. The company is investing in next-generation products, such as the recently released myblu vaping device.
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