Couche-Tard, one of the largest company-owned convenience store operators in the the world, is launching a tobacco club at its stores, including Circle K. This is part of a larger effort to combat a decrease in foot traffic in its stores and give certain merchandise categories a boost.
The tobacco club includes 4,500 stores in the U.S. and was designed to offer smokers additional value, according to Couche-Tard’s President and CEO Brian Hannasch. So far, more than 600,000 unique members have been enrolled in the program at Circle K. Over 2.4 million transactions have been made by this members and the company reports that the program has led to “incremental” traffic and sales.
