Understanding the needs of cannabis users, dispensaries and cultivators has helped the company build success in this emerging market. “Boveda provides a whole host of benefits for cannabis,” Swail explains. “First, we maintain the ideal moisture content of the cannabis, creating an even playing field for all parties involved, which means fairness in the transactions. No one pays too much or too little for the cannabis they are buying or selling.
“Second, by having Boveda included in the curing and packaging of cannabis, studies have shown [that] we hold the terpenes and trichomes within the flower, which are the properties that deliver the medicinal benefits, thus providing better medicine to the marketplace,” he adds. “Third, Boveda provides the perfect stable environment to store the cannabis, protecting it from the harsh realities of the ambient wet/dry conditions (think of the differences in the climates of Seattle versus Denver). Preventing mold growth is a huge benefit to cultivators and dispensaries. Boveda is a simple and inexpensive solution to the curing and packaging that adds tremendous value to customers.”
Even as the company continues to expand into the cannabis and cigar markets, there are exciting new products and patents in the works. While details cannot be revealed just yet, Swail hints at what’s to come by saying that he sees Boveda as a technology and innovation company. “We are not resting with our current portfolio,” he says. “The pace and the rigor at which we work at is only gaining momentum. Even after 20 years, the future looks very good for Boveda, and we are excited to be the global leader forging new innovations for our customers.”
As more and more customers realize that Boveda solves problems that they’ve been experiencing for years, Swail expects Boveda to continue to grow. “We have a great market penetration and big growth in recent years. It will continue with more of our outward marketing campaigns and growth within the cannabis market,” says Swail. “When customers have positive results, their word-of-mouth is a great multiplier.”
This story first appeared in the March/April 2017 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.
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