In 2018, the FDA stated that it intended to address nicotine levels in cigarettes. While companies like Altria expressed doubt that lowering nicotine levels in cigarettes would be possible and whether or not it would lead to a reduction in smoking, other companies like 22nd Century Group has since released a reduced-nicotine cigarette product to the market called VLN. 22nd Century Group has also stated that it would be willing to license its reduced nicotine content tobacco technology to other cigarette manufacturers.
