Premier Manufacturing has unveiled new a new packaging design for 1839 cigarettes. The new design, which is described by the company as being both “eye-catching” and “contemporary” gives the well-known cigarette brand a refreshed look that includes updated brand colors, a cleaner overall look and makes the distinctive 1839 logo more prominent.
“We believe our new packaging design better reflects the needs of today’s consumers, while reinforcing the brands strength and heritage across the full line of 1839 cigarettes,” said Russ Mancuso, USTC’s senior vice president.
The goal of the redesign of 1839’s packaging was to make 1839 products stand out in retail. The use of bold reds and rich blues are just some of the colors used in the packaging re-design. 1839 elements such as the silhouette of a farmer with a horse and plow on a field simulates a tobacco leaf. The 1839 quality seal refers to the heritage and premium blend of tobacco used in the product and the 1839 refers to when the flue-cured tobacco process was discovered in North Carolina. Also included and featured on the package is “A Product of US Farmers,” re-affirming the brand’s commitment to Premier Manufacturing’s parent company, US Tobacco Cooperative’s, southeast-based tobacco farmers who own the cooperative.
A new marketing campaign promoting 1839 will roll out this fall and will include everything from point-of-sale, print ads and an accompanying website. Distributors and retailers will begin seeing the new packaging arrive in the upcoming weeks.
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