3. Plan a Memorable Holiday Event
Many in the tobacco space believe an event is one where a manufacturer comes into a retail space, sets up a table and sells products offered at various deals for a few hours. This only one kind of event–get creative! From special dinners co-sponsored by your tobacco product to creating an event space within your cigar lounge or retail store, there are many ways you can make money through events–with varying levels of involvement.
Lee Ringelheim of Soho Cigar Bar in New York City, sees his share of holiday parties and other events hosted in his establishment throughout the year. He focuses on customer service and providing his patrons with a memorable experience that will keep them coming back year round. “We have event/party menus with cigar roller options, customized cigar bands, live music and the greatest gift of all, a place for a person to come indoors to have a cigar, great spirits, and eclectic array of appetizers.”
4. Attend a Winter Trade Show
For many, the winter is slow and there are not as many opportunities to make money as there are in warmer months. This is the perfect time to attend a trade show that could help your business make more money. For manufacturers, attending a holiday trade show could help you break into new markets. Tobacco products–especially cigar and pipe tobacco ones–are enjoyed during holiday events and occasions. Promote your products as a luxury item that would make any holiday gathering even more exciting. For a retailer, adding a new category of product or accessories to your store could be a new line of revenue to help bolster your sales.
For anyone involved in the tobacco industry, the TPE Show (Tobacco Plus Expo) is a great opportunity to sell or purchase tobacco, vape, and alternative products. With educational sessions focusing on growing your business throughout the year and gives you the chance to network at the start of the new year rather than mid-year in the middle of your busy summer. Presented by Tobacco Business Magazine, you can save 25 percent off TPE’s conferences using promo code TBTPE. For more information about this event, visit tobaccoplusexpo.com.
For more marketing and business tips for tobacco businesses, be sure to bookmark tobaccobusiness.com and follow us on Facebook and Twitter @tobaccobizonline.
– Story by Antoine Reid, an editor and digital content director for Tobacco Business Magazine. You can follow him on Instagram @editor.reid
