For cigar lounges and other businesses that allow smoking, the quality of an establishment’s air is a topic that deserves some thought. While customers should be provided with an environment in which they can enjoy their cigars, cigarettes and other types of smokes, they should also be able to enjoy spending time in a business without feeling overwhelmed by any smoke and smelly odors. Clean air should not be viewed as a luxury but instead a necessity, and while there are many ways to achieve it, one company has made clean air at an affordable price its main business.
WHY CLEAN AIR MATTERS
According to the U.S. Environmental Protection Agency (EPA), the No. 1 pollution problem in America is indoor pollution. Another fact: The average person takes in over 20,000 breaths each day and spends 90 percent of their time indoors. The air we’re breathing indoors has a big impact on our overall health, so imagine what inhaling air full of old tobacco smoke, dust and other pollutants can do to you. On the flip side, imagine the positive impact that breathing in clean air will have on your overall health and well-being.
Have you noticed how the air smells fresh and clean after a thunderstorm? What you’re actually smelling is ozone, or activated ozone—and that’s what LightningAir can recreate within your business or home. LightningAir is not an air filter, which just cleans the air, but instead it goes a step further and sanitizes the air through a process that mimics nature.
Here’s how it works: Most indoor air particles, like dust or smoke from tobacco products, are positively charged and continually bounce off one another. LightningAir generates negative ions that create a magnetic effect, causing the particles to bond together and become heavy and then fall to the ground. LightningAir is designed to eliminate various indoor pollutants, including smoke odors, pet dander, dust mites, pollen, mold, mildew, chemicals and smells caused by cooking. The activated oxygen produced by a LightningAir unit helps to break down air pollutants almost instantly.
LightningAir has several different purification system models available, fitting the needs of a variety of customers from tobacco businesses to personal at-home users.
“Our most popular model for the smoking industry is our LA-2SPX,” says Daniel Ward, LightningAir’s sales manager. “It can cover up to 3,500 square feet. A lot of people keep them running on medium. It has an adjustable square-foot setting on it that you can turn up at night after an event or party to allow the ozone and negative ions [to] work all night to clean everything.”
According to Ward, buildings today are constructed so tightly that pollutants become trapped indoors, making a product like LightningAir a must-have for many. In addition to being helpful to those in the tobacco industry, the company has found its product fitting into many different industries. Bob Stover, one of the partners at LightningAir, says their units were in high-demand this summer following hurricanes Harvey and Irma, with businesses and individuals using LightningAir units to eliminate mold, bacteria and other pollutants from the air in the aftermath of the storms. The company’s products have also been used in California during various wildfires. Any businesses that need to combat odors and smells—including hair salons, medical facilities, gyms and pet stores—are also seeking out LightningAir’s various units to help them clear the air.
“Our ideal customer is anybody that wants cleaner air. If you enjoy smoking a cigar but your partner doesn’t like it, this would be perfect for you because it takes the smell away. You can still smoke in your man cave and turn the unit on, and nobody would be able to tell,” Ward explains. “It also kills mold and mildew. We’ve sent pallets upon pallets of LightningAir units to Texas and South Florida with the hurricane relief because these units actually kill mold and mildew, E. coli, the cold virus, bed bugs—you name it, this will take care of it.”
This story first appeared in the November/December 2017 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.