3. Explore Alternatives. The marijuana tide has turned—today, 59 percent of Americans are in favor of legalizing marijuana as compared to 33 percent in 2001. “That’s an amazing evolution of public opinion,” said Bishop, who suggested that the number will continue to increase as younger Americans reach voting age. “Thirteen percent of U.S. citizens currently use marijuana; 15 percent currently use cigarettes,” he added. “I’m not necessarily suggesting selling the actual product, which is difficult for traditional retailers. Instead, explore selling accessories that support it.”
4. Engage in Shaping Future Threats and Opportunities. “Advocacy gives you more control over the outcomes in areas of uncertainty,” noted Bishop, who urged retailers and manufacturers to monitor legislation and regulation and talk to legislators about their perspectives. “Whether it’s about increasing the purchase age to 21 or weighing a flavor ban, make your voice heard.”
This story first appeared in the March/April 2017 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.
