Villiger Cigars has announced a new cigar brand that will make its debut at Tobacco Plus Expo (TPE) 2020. Villiger do Brasil is a Brazilian puro that features two blends, Claro and Maduro, created to celebrate Villiger’s century long history with Brazilian tobacco. Villiger’s new factory in Bahia, Brazil that opened in 2018 is also named Villiger do Brasil, which translates from Portuguese to “Villiger of Brazil.”
The Villiger family has a long history with Brazilian tobacco that dates back to 1888. It was then when Jean and his wife Louise Villiger first imported Brazilian tobacco, shortly after founding the company. Later in 1979 a Villiger subsidiary company opened Porto Alegre (Rio Grande do Sul), Brazil. The company was named Charutos Tobajara Limitada and produced handmade cigars for export to Germany and Switzerland. Later, Villiger moved operations to Northern Brazil (Bahia) where the new Villiger do Brazil factory was opened.
“My family saw the value in Brazilian tobacco when they began Villiger Cigars as very small operation in 1888,” explains Heinirch Villiger, chairman of the board at Villiger. “Brazilian tobacco is unique, as its structure is very robust, which leads to strong aromas and flavours. Its distinct qualities can only be created in Bahia, Brazil. We look forward to sharing the Villiger do Brasil brand with the United States marketplace.”
Villiger do Brasil is offered in two different blends: Claro and Maduro. The light Brazil Connecticut Shade wrapper gives the Claro blend a velvet light brown tone that visually supports its balance and fine aromas. According to the company, the Claro blend is defined by a subtle sweetness with hints of cedar and pepper. The Maduro blend is darker due to the Arapiraca tobacco and has silky dark brown wrapper. Flavor wise, the Maduro version has notes of leather and coffee. Both are described as medium-bodied, though the Maduro blend is slightly stronger.
Villiger do Brasil Claro and Maduro will be available in 5-count boxes as a Robusto (5 x 50) and Toro (6 x 50). MSRP ranges from $9 to $9.50 per cigar.
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