Ventura Cigar Company is continuing the Archetype story with two new cigar releases–Master and Pupil. These new Archetype releases examine strength and transitions through rich tobacco blends crafted by Dr. Alejandro Martínez Cuenca and Juan Martínez of Joya de Nicaragua. Master and Pupil will debut at the Tobacco pLus Expo (TPE) 2020 trade show in Las Vegas, Nevada, Jan. 29-31, 2020.
“No matter where you are in life, you are a master or a pupil. And then, one day, you are both,” says Michael Giannini, general manager of Ventura Cigar Company. “We are students first, learning from those who came before. And then we find ourselves as the teachers, imparting our knowledge on others just starting their quest. We are never fully done learning, either, so the roles of teacher and student are fluid, always changing. The Archetype Master and Pupil cigars explore these transitions and tensions through blends that offer strength and nuance throughout the smoke. We’ve worked on these for over a year with the masters at Joya de Nicaragua, of whom we are all students. These cigars are solid. If you’re coming to TPE 2020, come by the Ventura Cigar booth to say hi and check them out. And if you’re not at the show, well, keep an eye out.”
Inspired by the studies of Sigmund Freud and Karl Jung, who explored and studied common threads and themes of storytelling that are timeless and Ventura’s Archetype cigars outline the familiar tale of a hero’s journey, with cigars punctuating each crucial stage. Master and Pupil incorporate the essence of Freud and Jung, teacher and student, and the tensions uncovered with the reversal of roles and transition of student to reacher.