To continue to engage with customers and to keep its portfolio of products fresh and modern, Villiger Cigars has repackaged its highly rated Villiger La Libertad in a new and sleeker box. The rebranded Villiger La Libertad will feature red and black colors that were previously used on the cigar band.
“The Villiger La Libertad has a loyal following and has always been highly rated by consumers and media alike. We felt that this brand needed a fresh new look, that was worthy of the cigar, as well as meeting the expectations of the consumer,” commented Rene Castañeda, president of Villiger North America.
