Villiger Cigars Unveils New Branding for Villiger La Libertad

Villiger La Libertad

To continue to engage with customers and to keep its portfolio of products fresh and modern, Villiger Cigars has repackaged its highly rated Villiger La Libertad in a new and sleeker box. The rebranded Villiger La Libertad will feature red and black colors that were previously used on the cigar band.

“The Villiger La Libertad has a loyal following and has always been highly rated by consumers and media alike. We felt that this brand needed a fresh new look, that was worthy of the cigar, as well as meeting the expectations of the consumer,” commented Rene Castañeda, president of Villiger North America.

Villiger La Libertad is made in the Dominican Republic. It’s a medium-bodied cigar featuring fillers from the Dominican and Nicaragua and has a Brazilian wrapper. It is available in four vitolas: Robusto (5 x 52), Torpedo Box Pressed (5 1/2 x 52), Churchill (6 1/2 x 50), Masivo (6 x 60). The MSRP ranges from $5.10 to $6.60.

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