In an effort to streamline its branding, Villiger Cigars has announced that it will be bringing the Cuellar cigar bran d under its umbrella. The brand will now be known as Villiger Cuellar Connecticut Krēmē.
“Villiger Cuellar Connecticut Krēmē is one of our most popular cigar brands,” explains Rene Castañeda, president of Villiger Cigars North America. “It’s extremely creamy profile, combined with just a hint of spiciness, has made the brand a hit with consumers. This small change of adding the “Villiger” name on band and packaging, will help consumers better identify it as a Villiger brand.”
