Dylan Austin has been named as the Vice President of Sales and Marketing of Davidoff of Geneva USA, effective Jan. 1, 2018. Austin replaces Jeffrey Lee, who has held this position for 22 years and is retiring from the company. In this dual-role, Austin will lead strategic and day-to-day oversight of the company’s sales organization and key account team.
Austin joined Davidoff of Geneva following its acquisition of Camacho Cigars in 2008. With this promotion, Austin will continue to handle the marketing for Avo, Camacho, Baccarat ‘The Game’, Cusano, The Griffin’s and Zino Platinum. According to Davidoff of Geneva USA, this development will position the company to better handle the new realities of the U.S. premium cigar industry where “deeper insights, demand creation, and impactful marketing and marketing mix have become increasingly important.”
Austin commented: “It is with great pride and energy that I accept my appointment as the new Vice President of Sales and Marketing. Our company has not only great brands, but also one of the best commercial teams in the business. It is my honor to lead them into the future, forging deeper relationships with our network of retail/channel partners, and further drive the success of our great cigar portfolio.”