While the FDA has determined that graphic warnings are needed for the cigarette products, they’ve yet to actually establish any formal rules or guidelines. The FDA has published a final rule explaining specific color and placement requirements for these graphic warnings. Graphic warnings will have to cover the top half of the front and back of cigarette packages and will have to accompany one of nine pre-approved text warning statements created by the FDA. Currently, cigarette packaging includes warnings on the side of packs but it is argued this warnings are outdated and ineffective and that graphic warnings will do more to sway consumers away from cigarette use.
The FDA is currently analyzing Judge Talwani’s ruling. For all the latest legislation and FDA news impacting the tobacco industry, click here.