Fawn Sharp, president of the National Congress of American Indians added: “This decision exemplifies the global awakening of these harmful practices toward Indigenous Peoples and gives us hope that others will follow Swedish Match’s bold and courageous lead.”
“While the phrase, ‘America’s Best Chew’, may have gone unnoticed to some, it is an essential part of who we are,” according to Ackerman. “It represents our founder John Pinkerton’s passion and commitment to quality. More importantly, America’s Best Chew was the promise that Pinkerton made 135 years ago when he created the original recipe and innovative flavoring process that we still use today.”
The transition to the new America’s Best Chew packaging will begin within the next few weeks.
For all the latest from America’s Best Chew, visit americasbestchew.com.