Scandinavian Tobacco Group (STG) has announced that Craig Reynolds, executive Vice President of STG and president of the company’s North American online and retail division (NAO&R) will transition full leadership responsibility of the NAO&R division to Sarah Santos, the current senior vice president of STG’s North American online business, effective Jan. 1, 2020. Santos’ title will be president of the company’s North American online and retail division (NAO&R) and senior vice president of STG.
Craig Reynolds joined Cigars International as its executive vice president in 2009 and became president of Cigars International in 2011 He was promoted to the position of Executive Vice President for the North American business in 2015. Sarah Santos began working at Cigars International in 2003 as an external marketing consultant and joined the company as a full-time employee in 2008. Since joining the company, she has held several leadership roles in the marketing and operations department and was promoted to senior vice president in early 2018. Reynolds will support the transition of the NAO&R Division until May 31, 2020, the day he plans to retire from the company. Following his retirement, Reynolds will continue to stay on in a consultancy role for STG and the NA)&R division until December 2020.
Niels Frederiksen, CEO of STG, commented: “For more than ten years, Craig Reynolds has been a key driver behind the success of STG’s handmade cigar business in North America. He has been instrumental in positioning the handmade business as the largest contributor to our group’s growth over the past years. Given his vast network in the industry and depth of experience in the U.S. handmade cigar business, I am pleased that we can leverage Craig’s expertise for the foreseeable future.
“Sarah has played a pivotal role in both the strong performance of Cigars International and the professionalization of our online organization. I am confident that she, with her detailed industry knowledge and dedication to Cigars International and STG, is the right person to take over the reins. Sarah is a strong leader with the ability to balance the business needs of both the division and our group, and I look forward to the contributions she will make to the business.”
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