Southern Draw has several new cigar products set to debut at the 2019 International Premium Cigar & Pipe Retailers Association (IPCPR)–Jacobs Ladder Brimstone, Cedrus line extensions, and 300 HANDS Connecticut.
The name refers to one of the fiery moments depicted in the Bible. The blend is also named in part for Ethan Jacob, the son of Southern Draw founders Robert & Sharon Holt. The cigar itself will feature s a Pennsylvania Broadleaf U.S.-grown wrapper, U.S. Maduro binder, and ligeros from Nicaragua and the Dominican Republic. It will be rolled at Tabacalera A.J. Fernandez Cigars de Nicaragua. Only 75,000 Jacob Ladder cigars will be produced in 2019 with equal amounts being made in July, September and November. Jacobs Ladder Brimstone is the fifth size in the Jacobs Ladder collection. It will be presented in a 6 x 56 perfecto in 20-count boxes and 10-count refills. Jacobs Ladder Brimstone will retail for $11.99 per stick.
The unveiling of Jacobs Ladder Brimstone is scheduled for June 30, 11 a.m. in Southern Draw’s booth at IPCPR 2019.
Southern Draw’s Cedrus line will expand with three new vitolas. The company has announced the new box-pressed additions– Robusto (5 1/2 x 54), Toro (6 x 52), and Gordo (6 1/2 x 60) are all set to debut during IPCPR 2019. The cigars will come in 20-count boxes and 20-count refill bundles. 50,000 cigars of each size will be released in 2019, with production ramping up to 100,000 cigars in subsequent years. These will cigars will have an MSRP of $11.99 to $12.99 per cigar. There will also be a national launch event with Club Humidor of San Antonio, Texas, on Aug. 2, 2019.
