According to Stokkeybe, Peterson Nightcap is for connoisseurs, appealing to those seasoned pipe smokers as well as those that are new to pipe smoking. With the name’s recognition and heritage. Having Peterson Nightcap recognized as Pipe Tobacco Blend of the Year is gratifying in light of STG’s 18-month effort to keep this blend alive. The entire organization had to work to bring this blend back to the market, making this recent distinction rewarding as it notes people are appreciating the work and effort that’s gone into keeping the Peterson brand alive and present in the minds of pipe tobacco smokers.
“Peterson Nightcap has an extremely loyal consumer base, many of whom only smoke Nightcap, so if a retailer doesn’t carry it, the consumer will find a store that does,” says Stokkebye. “Retailers that do carry Peterson Nightcap are guaranteed to have a dedicated, repeat customer. Additionally, Peterson consumers are not price-sensitive consumers, so there is opportunity for the pipe sale, the lighter sale and the premium cigar sale, as many pipe smokers also smoke handmade cigars.”
Other Winners
Winning this year’s Cigarette Brand of the Year is Liggett Vector Brands’ Eagle 20’s Blue. Made in America, Eagle 20’s is an affordable cigarette brand made for the consumer that is a bit more budget conscious.
Boveda Butler, a bluetooth humidor humidity monitor device, was voted as the Tobacco Accessory of the Year. The Boveda Butler stored 10 days worth of temperature and humidity readings and helped cigar enthusiasts better monitor their humidor’s humidity control. Boveda discontinued the Boveda Butler product in April 2021 due to ongoing supply disruptions.
This story first appeared in the July/August 2021 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.
