Are you looking to get ahead in the cigar industry? Here are three tips from industry veteran Ernesto Perez-Carrillo to help you find success:
- Use only the best tobacco you can get. At the end of the day, it’s the quality of the tobacco that is going to make the cigar what it is.
- Have integrity in your company. People must know that you’re going to treat them fairly, whether it’s a retailer, consumer or your employees—they have to feel you are always going to deliver what you promise.
- Be yourself. Have a mentor, learn and study their blending styles, but always strive to have your own identity and authenticity. A lack of authenticity will sow doubt into your work and your products and your cigars.
For more on Ernesto Perez-Carrillo, read the July/August 2021 cover story by clicking here.
This story first appeared in the July/August 2021 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.
