British American Tobacco Releases 2018 Harm Reduction Focus Report


“At BAT, we’re committed to transforming tobacco by providing consumers with satisfying alternatives to smoking. Without the right products, tobacco harm reduction will never be a reality, which is why our approach is centered on developing an outstanding product portfolio,” commented Nicandro Durante, Chief Executive of BAT. “But these products can only meet their potential if the right regulatory and market conditions are in place. Stakeholders from across government, industry and public health need to continue to work together to create an environment for tobacco harm reduction to be successful. As I come to the end of my eight-year tenure as CEO of this fantastic company I am immensely proud of the progress we have made with regards to harm reduction. But this is just the beginning of BAT’s mission to transform tobacco.”

Highlights from the BAT 2018 Harm Reduction Focus Report include:

  • Commentary from BAT’s senior leadership including Nicandro Durante and Dr. David O’Reilly, BAT Group’s Scientific and R&D Director on BAT’s harm reduction efforts and the transformation of the tobacco industry
  • Information on BAT’s potentially reduced-risk products (PRRPs)
  • References to independent evidence that demonstrates the reduced risk of emerging tobacco and nicotine alternatives to smoking

To download the report, visit For all the latest news from BAT, visit