Company with Over 15 Million E-Cigarette Products Hit with Warning Letter

Visible Vapors

Products deemed new by the FDA–meaning any tobacco product that lacks grandfathered status and that was on the market as of Aug. 8, 2016–can only remain on the market if a PMTA was submitted to the FDA by Sept. 9, 2020. The warning letter [read more here] cited specific products made by the company but currently Visible Vapors has more than 15 million products listed with the FDA, all of which must comply with the federal rules and regulations, including the PMTA requirement. The lack of a PMTA for any of Visible Vapors’ 15 million products in jeopardy.