Ventura Cigar Company, makers of premium cigar lines like Archetype, PSyKo Seven, and Case Study, will become a stand-alone business unit and full subsidiary of Kretek International, Inc. Previously, Ventura Cigar Company operated as a division of Phillips & King. This new setup will allow Ventura Cigar Company to focus its premium tobacco sales channel and also build its portfolio of proprietary brands. The cigar company will now be able to develop, manufacture and market its products while utilizing Kretek’s cross-functional resources.
“We’re excited to bring a cigar division directly under our wing,” commented Patrick Hurd, vice president of sales of Kretek International, Inc. “Kretek will give Ventura Cigars the autonomy it needs to flourish, while providing some of the bigger picture infrastructure like staffing, warehousing, and distributing. As a former General Manager for Ventura Cigars, I know that this newly applied focus will help them succeed as a serious player in the cigar space. Ventura Cigars has great products and a solid team, and I’m looking forward to being involved with bringing their portfolio to market in a better way.”
“We’re truly excited about this new phase,” adds Michael Giannini, general manager of Ventura Cigar Company. “We’ve come a long way with Phillips and King, but as a standalone company, Ventura Cigars will be able to build out our brands and really put ourselves on the map as a big player in our industry.
“Ventura Cigars has enjoyed much success under Phillips & King for the past 7 years. And now we’ve put the pieces in place to stand on our own and build upon the exceptional work that Phillips & King started. We’ve got the people, the products, and now a bigger infrastructure and focus. The future of Ventura Cigars is looking great, and I’m pleased to be a part of it.”
This new organizational structure will allow Ventura Cigar Company to shift to a direct-to-retail model, servicing premium tobacconists. The company is reportedly constructing a sales team that will be dedicated to offering its products to the premium tobacconist channel and these efforts will be headed up by Barry Bennett, Ventura Cigar Company’s national sales manager. The company will also utilize Phillips & King’s large distribution network to help sell its brands to its customer base, along with over 12,000 other products the company has in its portfolio.
The new structuring of Ventura Cigar Company is effective as of January 1, 2019. For all the latest news from Ventura Cigar Company, visit venturacigar.com.