What are your goals for 2018?
As mentioned previously, overall we hope to strengthen our relationships with retailers and cigar smokers in the U.S. market in a way that increases awareness and appeal for our brands and adds real value.
What keeps you up at night?
Having recently opened our new U.S. headquarters and established our own operations domestically, we couldn’t be more excited about the opportunities ahead of us, supported by a tremendous portfolio of great premium cigar brands. What keeps me up at night is raw excitement to continue making significant progress against our aggressive plans and initiatives for the U.S. market, which we’re confident will delight our retail partners as well as cigar smokers.
This story first appeared in the January/February 2018 issue of Tobacco Business magazine. Members of the tobacco industry are eligible for a complimentary subscription to our magazine. Click here for details.
