Back in October 2020, ADCO had made an initial purchase order of TAAT and became its first U.S. distributor. ADCO went on to place TAAT in its first stores in the state of Ohio, putting TAAT–a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties–in direct competition with cigarettes products that contain tobacco. As of May 2022, TAAT is being carried by hundreds of Ohio stores. The company now plans to aggressively build on its retail presence through ADCO’s distribution network and commercialization resources.
In a press release, TAAT co-founder Joe Deighan issued the following statement:
“In less than two years, ADCO has generated wonderful results for us as a distributor, and has contributed to our growth from being a new competitor in the tobacco category to a brand sold nationwide as a better alternative to tobacco cigarettes. With a network of over 2,500 U.S. retailers of TAAT, our business model has matured to the point that we can focus on creating strategic efficiencies by taking certain aspects of our operations in-house, such as distribution. The acquisition of ADCO can also fortify our financial position as ADCO will continue distributing its standard convenience product lines, which collectively generated over CAD $87 million in net revenues in calendar 2021. With this integrated distribution part of the Company now that the acquisition has closed, we are an even stronger player in the USD $812 billion global tobacco industry where we are just getting started.”
For all the latest news from TAAT, visit taatglobal.com.
