Swisher has expanded its partnership with E-Alternative Solutions (EAS), a move that will result in additional marketing, sales and distribution support of EAS’ Leap and Leap Go vapor brands. Both companies will remain as separate entities.
Jeffrey Brown, who formerly served as vice president of sales at EAS, has been named as the new general manager of EAS and will be taking the lead in overseeing the partnership between EAS and Swisher. He will be replacing Jacopo D’Alessandris, who served as president and CEO of EAS for the past six years.
In a press release, John Miller, president and CEO of Swisher, commented: “Jeff is a well-respected leader with more than three decades of industry experience, and as General Manager, he is the natural choice to take the EAS business to the next level and drive our respective brand expansion goals. In the short term, the expanded partnership between EAS and Swisher will remain transparent to our valued customer base, and we will be following up with additional details as they become available.”