“The Casa de Montecristo program has been nearly a decade in the making. Casa de Montecristo includes company-owned stores and licensed-based partnerships and includes such top established premium cigar retailers in the country as Casa de Montecristo Chicago; Casa de Montecristo by Smoke Inn, based in Boynton Beach, Fl.; and Prime Cigar by Casa de Montecristo, based in Miami. The creation of this new business unit under the Tabacalera USA umbrella will help coordinate and enhance the adult premium cigar smoker experience in all Casa de Montecristo stores.”
According to Maneson, Serious Cigars, LLC., owners Ron and JeanneMarie Lesseraux will be staying with the business to ensure a smooth transition. Dramatic changes are not expected for the four Serious Cigars locations in the Houston metro area or the online e-commerce retail website, seriouscigars.com.
