Roy MacLaren Takes On CEO Tasks at Bahama Mamas Cigars

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Roy MacLaren Appointed President and CEO of Bahama Mamas

Bahama Mamas, LLC, importers and marketers of Bahama Mamas cigars, has appointed  premium cigar veteran Roy MacLaren as its new president and CEO. MacLaren previously served as president of Villiger Cigars and as executive vice president of sales at Gurkha. He will report to the chairman of Potomac Tobacco Group, holder of the Bahama Mamas trademarks.

“Bahama Mamas has always had a unique appeal to cigar smokers who enjoy an affordable premium smoke. Our goal moving forward is to update the brand’s current place in the market to be more relevant to today’s adult premium consumer,” commented MacLaren in a press release. “My first task has been to look back at the original blends and frontmarks, and find where quality and taste may have eroded over the years. As we fix that, the rest gets a lot easier.”

Bahama Mamas currently has two different product lines: its premium imported line consists of handmade sizes ranging from Petite Corona up through larger Churchill and Toro sizes. These are made in the Dominican Republic and packaged in units of 10 and 20 cigars. Bahama Mamas also offers a range of Filtered 100s cigars in 6 popular flavors for the mass market and some tobacco shops. Bahama Mamas cigars were originally sold under the Havana Honeys brand beginning in the late 1990s.

For additional information from Bahama Mamas, call 1-702-418-3700, or email sales@bmcllc.us.

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