Bahama Mamas, LLC, importers and marketers of Bahama Mamas cigars, has appointed premium cigar veteran Roy MacLaren as its new president and CEO. MacLaren previously served as president of Villiger Cigars and as executive vice president of sales at Gurkha. He will report to the chairman of Potomac Tobacco Group, holder of the Bahama Mamas trademarks.
“Bahama Mamas has always had a unique appeal to cigar smokers who enjoy an affordable premium smoke. Our goal moving forward is to update the brand’s current place in the market to be more relevant to today’s adult premium consumer,” commented MacLaren in a press release. “My first task has been to look back at the original blends and frontmarks, and find where quality and taste may have eroded over the years. As we fix that, the rest gets a lot easier.”