Paul Marobella, Republic Brands’ newly appointed president and chief marketing officer, added: “Consumers appreciate being able to take a moment to enjoy the little things in life, which is what rolling your own is all about. The historic shift is market dynamics we are now experiencing in the United States and beyond opens valuable growth opportunities and the ability to connect with consumers in new ways.”
Republic Brands’ mantra of “from plant to puff” relates to the company’s vertically integrated supply chain. The company has built its business on the basis of sustainability, ethics and environmental responsibility to meet the increasing demand for cones, rolling papers, rollers, injectors, and accessories, among other products. With the recent rebrand, Republic Brands now plans to grow its omnichannel retailing efforts and increase its efforts to make its products readily available to those consumers of alternative roll-your-own and make-your-own products.
