Turning Point Brands (TPB), the manufacturer, marketer and distributor of branded consumer products including alternative smoking accessories and consumables, has announced its acquisition of certain cigar assets of Unitabac, LLC. The acquisition includes a portfolio of cigarillo products and all related intellectual property, including Cigarillo Non-Tip (NT) Homogenized Tobacco Leaf (HTL), Rolled Leaf and Natural Leaf Cigarillo products.
“We are incredibly excited to welcome the Unitabac cigar brands to the Turning Point Brands family,” says Larry Wexler, CEO, Turning Point Brands. “Industry analysts have highlighted that the multibillion-dollar cigarillo market growth is being fueled, in part, by the rapidly expanding movement toward cannabis legalization. Gaining access to Unitabac’s product portfolio provides us with necessary assets to build a more competitive platform to participate in this large and growing market. Our intention is to leverage both the Zig-Zag tobacco brand strength and the extensive reach of our retail distribution platform to further penetrate the cigar category by introducing new line extensions under the Zig-Zag tobacco brand and expanding the reach of the Unitabac cigar products.”
“Turning Point Brands’ deep knowledge of the evolving consumer experience, coupled with the Company’s sales and marketing leadership, make the team an ideal partner for Unitabac,” added Rush Patel, Founder, Unitabac. “With Turning Point Brands’ competitive advantages, grounded in superior marketing and distribution reach, I am confident our portfolio of products and brands developed over the past decade will continue to flourish under its forward-looking stewardship.”