In response to the changing roll and make-your own tobacco market, Republic Tobacco has rebranded itself Republic Brands. This move, the company explained in a press release, will help it push its brand portfolio forward and will also allow it to introduce new products in the rolling, accessories and merchandise categories.
“The creation of Republic Brands represents a massive opportunity for our multinational company that has built its reputation as a trusted manufacturer and developer of sustainably sourced products. We’re on the vanguard of the next area in the roll-your-own category building on our core portfolio and our high-growth brands such as OCB, JOB, TOP, Abadie, JOKER and E-Z Wider,” commented Don Levin, chairman and founder of Republic Brands.
