“We are very proud of what we have achieved with this brand over the years, and now we are prouder to reintroduce it to the market with a fresher look. From a brand image perspective, it was very important to identify Fonseca with this new and unified packaging,” commented Fruela Roces, CEO of Quesada Cigars.
“For over 44 years we at Quesada Cigars have carried this amazing brand in our portfolio, and now we are proudly bringing to customers a more attractive and modern look. An eye-catching packaging that for sure will call the attention in every humidor or lounge that it sits in and; of course, a great cigar that will satisfy all smoker’s palates,” added the senior brand director and Manolo’s daughter, Raquel Quesada.
The rebranded Fonseca line is now available at Quesada’s retail partners. For all the latest from Quesada Cigars, visit quesadacigars.com.
