“We strongly believe that boutique [cigar] manufacturers with high market potential are getting faster and more efficient distribution within the European Union (EU) by using a warehouse [within the EU],” says Tuan Hung Ma, PasionPuro’s owner and CEO, in the same press release. “The European market is fragmented into 28 different countries, each with its own [tobacco] laws and regulations. To be able to now ship easily from one EU-based warehouse to another EU-based warehouse makes it more attractive for smaller distributors to take Mombacho into their market.”
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