PRODUCT PROFILE
MAY/JUNE 2013
78
TOBACCO OUTLET BUSINESS
MAY/JUNE 2013
Arango Features
Wessex Pipes and
New Bristol Line
Arango Cigar Co. will feature the entire
collection of Wessex popularly-priced
briar pipes and Wessex classic pipe to-
baccos in its pavilion at this year’s IPCPR
show. The new Wessex Bristol pipe line
takes center stage, finished in smooth or
black sandblast at $77 and $63 MSRP, re-
spectively. Bristol comes in apple, billiard
and Dublin shapes, all with black Lucite
stems. Each bit has a metal band that
inserts into a mating metal band on the
shank.
Arango is also unveiling new models
of the existing Wessex Standard and Bri-
gade pipe lines. Retailers can purchase
Standard in units of six different shapes in
either finish. Both finishes are offered in
tapered or saddle, black Vulcanite mouth-
pieces, in the hand-cut Cumberland style.
At $112, Brigade is the premier line from
Wessex and comes in three shapes, all in
brown sandblast, distinguished by a black
Lucite military bit, inserted into the ster-
ling silver-mounted briar shank.
Wessex pipes are hand-crafted by
the world-renowned Lorenzetti factory,
founded in 1934 by master pipe carver
Otello Lorenzetti.
Arango is also featuring a broad selec-
tion of Wessex Virginia, Burley and Ori-
ental pipe tobaccos, plus Classic English
and aromatic mixtures. Most of the tobac-
cos are packed in 50-gram, 100-gram and
7-ounce tins and priced from $13 to $24
MSRP per tin. Arango Cigar Co., 800-222-
4427
Announcing Cig
2
O
Black Label Dispos-
able E-Cigs
Flavors from Kretek Strengthen Premi-
um Segment
Single stick disposable sales in six-
flavor merchandisers offer more retail
turn and consumer choice.
Kretek International, Inc. is rolling out
new Cig2o Black Label Premium Dis-
posable e-cigarettes, a sleek new Black
Label line featuring an eye-catching de-
signer black barrel and dual LED lights.
Cig2o Black Label delivers great taste,
smoothness and quality and is avail-
able in a wide range of flavors: three
rich Tobacco, two cool Menthol and
eight other fresh tastes (Grape, Double
Cherry, Raspberry Mint, Strawberry,
Raspberry, Vanilla, Coffee and Red Hot).
The individual e-cigs offer around 500
puffs, and feature Cig2o patented at-
omizer technology and 33 percent lon-
ger lasting battery life. Portable clear
tube packaging adds to consumer con-
venience.
“Cig2o’s flavors and smoothness
are delivering the taste and enjoyment
adult smokers are looking for as they
discover the advantages of e-ciga-
rettes,” notes Kretek CEO Mark Cassar.
“Cig2o quality, dependability and con-
sistency are growing our reputation.”
Kretek International, 800-358-8100,
Swedish Snus Debut
Kretek International, Inc. has announced
its entry into the North American snus
market with three Swedish brands,
each with its own unique taste profile
and style. Each brand is extra-fine cut
and shelf-stable in pouched and loose
forms. The three brands are: THUNDER
Xtreme, a premium brand in four fla-
vors with extra strength for full satisfac-
tion; OFFROAD value-priced snus with
a smooth Swedish taste in Original and
Frosted Mint styles; and ODEN’S EX-
TREME, a favorite among Swedish snus
aficionados because of its straightfor-
ward tobacco style. A total of 12 SKUs
are available in the new line. Each brand
is packaged in standard round 20-pouch
cans, five cans per sleeve.
“Our research shows us that snus will
be an active part of the future of tobac-
co,” says Kretek CEO Mark Cassar. “As
the category gains traction, a tipping
point is coming that will favor snus as
a regular choice for many adult tobacco
users.”
Kretek is introducing its three authen-
tic brands via an introductory counter
display to gain exposure in the tobacco
section of c-stores and tobacco shops.
“The first things we looked for were qual-
ity products and a reputation for growth
in Sweden,” Cassar explains. The three
brands Kretek selected are all experi-
encing strong growth in the Swedish
market. All also adhere to strict Swedish
standards governing ingredients, prepa-
ration, pasteurization and other quality
measures. Kretek International, 800-358-
8100,
