PRODUCT PROFILE
MAY/JUNE 2013
86
TOBACCO OUTLET BUSINESS
MAY/JUNE 2013
Pouch Potential
Swedish Match has introduced a new standard
for pouch snuff: an innovative can, designed with
the consumer in mind. Longhorn, Renegades and
Timber Wolf pouches now feature a new disposal
lid for convenient pouch storage. The new design
from Swedish Match offers an easy to open utility
lid that sits on top with a curved scoop for easy
opening. The can also snaps tightly for storage.
“According to research, 87 percent of consum-
ers tested liked the disposal lids, with 80 percent
stating they would recommend it to their friends,”
reports Joe Ackerman, director of U.S. products
for Swedish Match, who notes that the can fits
existing store racks. “Now, there’s a handy and
discreet way to dispose of the pouch.” What’s
more, the pouch category has been growing
steadily—13.5 percent over a 52-week period, a
rate 2.25 times that of the smokeless tobacco cat-
egory. Swedish Match,
Swisher Goes Green
Just in time for Spring, Swisher introduces Green
Sweets Cigarillos. Created using naturally mild Can-
dela leaf, Swisher Green Sweets have a distinctive
green color and pleasant aroma. They also burn
slowly for an easy, sweet smoke. The new Swisher
Sweets Green Sweets come in a resealable two-
count pouch with the “Sealed Fresh” guarantee.
Swisher, 800-874-9720
Swisher’s Tropical Fusion
Escape to the islands with the newest flavor of
Swisher Sweets Cigarillos—Tropical Fusion. Intro-
duced in January 2013, this unique blend of tropical
fruits and fine tobaccos comes in a resealable two-
count pouch with Swisher’s “Sealed Fresh” guaran-
tee. Swisher International, 800-874-9720
Black Tips from Beretta
The Beretta Menthol series is the newest addition to Beretta’s signature line
of premium cigarette tubes. In response to consumer requests, the Menthol
series was developed to offer a bold and satisfying menthol taste. As with
all products in the Beretta brand family, they feature unique black tipping
papers and are available in king size 200-count cartons. Beretta Tube Co.,
Pink Hill, N.C., 800-979-0661,
