82
TOBACCO BUSINESS
MARCH/APRIL 2014
trench marketing
Marilyn Monroe and Al Pacino smoking. A round kitchen
table surrounded by four nice chairs, a full couch, and a funky
hand-shaped chair provides a comfortable area for customers
to relax,” she says. “Coffee is always brewing, and we make
sure to have music playing on the radio to keep it fun.”
The most important aspect of her sales strategy, though, is
keeping herself and her staff educated about their products.
“If a new product comes out, or if there’s something that was
before my time, I make sure everyone tries it,” she comments.
“Know what you’re selling, and know your customers so
that when you’re telling them about what’s new, you’re both
speaking the same language.”
TB
Curnett’s son (and employee), Jesse,
enjoying some alone time in the lounge.
