PRODUCT PROFILE
MARCH/APRIL 2014
90
TOBACCO BUSINESS
MARCH/APRIL 2014
This New Haus
Mistic introduced its new Haus Personal Vaporizer at the Tobacco Plus
Convenience Expo in Las Vegas in January. The device will be sold na-
tionwide in mass-merchandise, convenience, dollar store and grocery re-
tail channels, including Walmart, Circle K, The Pantry, H-E-B, Winn-Dixie
and Bi-Lo, and other national and regional distributors.
“Mistic is setting the standard for quality, value and taste within the
electronic cigarette and vaping industry,” said JohnWiesehan, Jr., CEO of
Mistic. “Our retail partners chose Mistic to develop Haus because of our
reputation for quality and increasing demand among adult smokers who
want to create their own vaping experiences as they transition away from
traditional cigarettes.”
Offered in blue or black with stainless steel fittings and a light activat-
ed on/off control, Haus features a streamlined, lightweight design and a
high-powered lithium ion battery at a suggested retail price of $24.99.
The Haus Personal Vaporizer is a complete starter system, equipped with
a specially designed unit and tank with a soft handle for added comfort, a
lithium ion battery, a USB charger, and a lanyard for easy carrying access.
“We listened to what our retailers wanted and developed an individu-
al personal vaping unit to be rolled out nationally across multiple store
channels,” says Wiesehan. “Haus also provides the added convenience
for consumers of being available nationally from a trusted brand of vapor
products and accessories.”
Allowing vapers the flexibility to choose from a variety of taste profiles,
five distinct blends will be available to use with the Haus Personal Vapor-
izer: American Blend, Cool Ice, Washington Red, Java and Ocean Mist.
Retailing at $7.99, Mistic’s e-liquid, like all of its other electronic cigarette
products, is made and bottled in the United States. Mistic,
-
ecigs.com
Super Limited
by Nat Sherman
Nat Sherman is offering a limited production
format in three of their most popular blends
from the Dominican Republic: The Timeless
Collection, 1930 and Sterling. The Super
Lancero measures 8x38, a half-inch longer
than a traditional Laguito No. 1 Vitola. “The
lancero format is an extremely elegant size,
allowing the smoke’s flavor to remain fo-
cused, without incorporating as much air into
the smoke as larger ring gauges do,” says
Michael Herklots, executive director of re-
tail and brand development for Nat Sherman
International. “The extra length of the cigar
gives greater opportunity for the experience
and flavors to change and develop from start
to finish, while keeping the smoke cooler lon-
ger.”
“The Super Lanceros are manufactured in
limited quantities at The Quesada Factory
[formerly known as MATASA] in Licey, Domin-
ican Republic, just outside of Santiago. Only
one team of rollers is tasked with making this
coveted size,” adds William Sherman, execu-
tive vice president of Nat Sherman. “Small
ring gauges are among the hardest vitolas to
make, as it’s very easy to under-fill or over-
fill. We have one expert team in the factory
that is carefully bunching and rolling these ci-
gars to ensure they’ll draw
and burn perfectly.”
The Super Lancero
Timeless
Collection
comes packed in boxes
of 10 cigars with an MSRP
of $110 per box, the 1930
Super Lancero is $150
per box, and the Sterling
Super Lancero is $180
per box. Nat Sherman,
natsherman.com
