64
TOBACCO BUSINESS
MARCH/APRIL 2014
Sensational Cigarillos
Sure, e-cigarettes are getting a lot of attention lately, but cigarillos
are another category that’s going strong.With its LEX12 Blend #7,
S&Mhas debuted four SKUs of this popular tobaccoproduct:Classic
(pipe), Sparkling Moon (white grape), Blue Magic (blueberry) and
NapaNight (redwine).All aremade in theDominicanRepublic and
packaged in a resealable “LEX Lock”foil pouch to ensure freshness.
While the company is well aware that flavored products are on the
FDA’s radar—hence the names that evoke but don’t specify flavors—
Steven Bailey intends to make hay until a firm ruling appears.
“Because of the politics around flavored products, I’m not confident
that all of these products will be around in two years,” he says. “Do
I believe children can’t wait to try Napa Night? I would say no. But
there will always be the argument that flavors appeal to kids, so we
have to be realistic.”
S&M’s Electrifying Lineup
The Bailey’s, Tahoe and Riverside cigarette brands are established
throughout the southeastern United States. These three brands,
along with Contact (a branded electronic cigarette), will also be
available in electronic versions to include disposable sticks in
84mm, 100mm, and slim versions in both tobacco and menthol
flavors as well as rechargeable and multi-unit rechargeable formats.
A major point of difference between S&M’s products and those of
its competitors is the standard tin packaging,which creates a natural
link between the quality units offered and consumer perception of
its brands.The MSRPs for the disposable lines will be $9.99 and
the rechargeable units will range from $13.99 and $39.99.
The LEX12 E-Sense line of disposable e-cigarettes is available
in 16 flavors: Classic,Menthol Chrome,Sweet Chaos,Napa Night,
Free Spirit, Temptation, Midnight Dream, Blue Magic, Ragin
Cajun,Carnal Ecstasy, Broken Dawn, Blonde Essence,Red Krush,
Exotic Fusion,Wild Passion and SparklingMoon.All are available
in standard tin packaging and a 700-puff format with an MSRP
of $9.99.
The company offers two “jump-pack”rechargeable units:
• The regular jump-pack is a multi-stick rechargeable unit
(Bailey’s,Tahoe,Riverside andContact) with five cartomizers [and]
two batteries.“The way it is designed lets you keep a battery charged
at all times [and is the] same size and shape as a pack of cigs, so for
a consumer who wants to keep something always charging, it’s a
great entry level,” says Bailey, who reports that the MSRP for the
unit is $39.99.
•The mini jump-pack (in Bailey’s,Tahoe,Riverside and Contact)
is a small rechargeable unit, cartomizer and USB charger for a
$13.99 price point.
Additional electronic products available from S&M Brands
include the LEX12 Staple, which is a rechargeable liquid vaporizer
that can be used in conjunction with the LEX12 16 e-liquid flavors,
which is packaged in a tin, and the LEX12 10 Penny and 20 Penny
dry herb-smoking devices.
