68
TOBACCO BUSINESS
MARCH/APRIL 2014
In developing the vapor products,
Bailey, who is a smoker, worked
diligently to duplicate the smoking
experience. “Most of the electronic
products out there don’t do that,” he
says. “For me it all boils down to the
flavor profile. As a smoker, I recognize
that if I’m not willing to smoke it day in
and day out, no one else will be. That’s
how I measure it.
“Our products are as close to
duplicating the smoking experience
as any electronic product I have tried,”
adds Bailey, noting that he expects
innovation to continue to drive the
electronic cigarette sector. “This whole
category will evolve quickly over time.
In terms of technology, what we look at
today might be totally different by this
time next year.”
Quality is central to S&M, and its
new products are manufactured in
keeping with the company’s “made in
the USA” philosophy. “There are a lot of
price points out there in this category,
but I know that consumers appreciate a
high-quality product,” explains Bailey.
“All of our juices are made in the U.S.
and come with childproof caps, which
we think is really important.”
TB
“This whole category will evolve
quickly over time. In terms of technology,
what we look at today might be totally
different by this time next year.”
