The deeming regulations are being blamed for Johnson Creek Enterprises (known as Johnson Creek Vapor Company), a maker of e-juices, shuttering its business.
Heidi Braun, Chief Financial Officer at Johnson Creek Enterprises, broke the news on the company’s website this week. “Johnson Creek will no longer be in business,” she wrote on the company’s blog. “I’m so very sorry that we’ve failed you. We want to sincerely thank you for supporting a small business from Wisconsin for the last nine years. We have the greatest customers in the industry; your loyalty to us has been unmatched and we leave with a deep sense of gratitude. Our business has always been about saving lives by giving adults the option to choose an alternative to traditional cigarettes. You have become our family.”
Before making the decision to close its business, the company reportedly asked the Hartland village government and Vaping Coalition of America for help in dealing with the deeming regulations introduced by the U.S. Food and Drug Administration (FDA) in the summer of 2016.