Tobacco Business just happened to catch up with Jacopo D’Alessandris, president of E-Alternative Solutions (EAS), on the momentous day of Aug. 8, 2016–the first in a series of FDA deadlines with which the newly regulated vapor industry must cope. Like his peers in the vapor industry, D’Alessandris was in the midst of strategizing with his team for the regulatory environment. But unlike many, he was also optimistic.
“There’s a lot going on, but we are feeling pretty good,” he said. “We knew this was coming. We knew that this kind of completely unregulated world would not last, and that this plethora of brand and products and the vape shops wouldn’t last either. That’s one of the reasons we created EAS.”
EAS was launched in February 2015 after observing the vapor market for several years. While the company began marketings its Liquid Soul line shortly thereafter, it’s only now, in a post-regulatory environment, that its long-term strategic plan can unfurl. Even as EAS seeks to position itself in the evolving market, D’Alessandris expects the landscape underfoot to continue to shift.
We knew that this kind of completely unregulated world would not last, and that this plethora of brand and products and the vape shops wouldn’t last either. That’s one of the reasons we created EAS.
“There will be lawsuits and legislative efforts that will help shape the regulations, and we are supporting efforts to change the predicate date,” he says. “There are other parts of the regulations that are clearly overreaching, and they are likely to be shaped by litigation. That has been the case in the past when such a wide net is cast. They had to do that because of political pressure, but they also knew these regulations would be progressively reduced and narrowed down by litigation. FDA is used to that; it is a way for them to operate.”
The company recently introduced Liquid Soul Amaranth, a premium liquid brand made with HydraVape MAX technology, a proprietary process that uses tobacco-free nicotine (TFN). Named for the Amaranth flower, a blossom known to the Ancient Greeks as “the flower that never fades,” Amaranth was designed to produce a consistent vape at any standard temperature, delivering powerful long-lasting flavors with minimal vape tongue. EAS plans to follow up that release with an entry into the device market.
“We know how intensive the approval processes are because Swisher has initiated SE processes recently,” asserts D’Alessandris, who says his company is committed to forging a future in the vapor business. “The industry has moved on and instead of trying to think how can we go back to what it was before, we are looking at how to help our retail customers adapt and make the most of the opportunity. That is why we are doing everything we do.”
To read this article in full, check out the September/October 2016 of Tobacco Business magazine.