BAT’s new goal is to double the number of countries where it is selling its vaping products this year and again in 2018. It sees this as a necessary move to help it compete with Philip Morris International and Imperial Brands, two other companies who are investing in creating and marketing reduce-risk smoking products and alternatives to traditional cigarettes.
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 restructures its organization to bring more focus and attention to e-cigarettes, vape and reduced-harm products.){kind=link}