British American Tobacco Launches its First CBD Vape Product

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British American Tobacco Launches its First CBD Vape Product

British American Tobacco (BAT) has released its first ever CBD vaping product. VUSE CBD Zone is BAT’s first attempt to offer adult consumers a range of high-quality CBD vaping products from its global brand, VUSE.

VUSE CBD Zone is currently only available in Manchester, United Kingdom. The new CBD vape range is available in three e-liquid flavors: mint, mango, and berry and available in two strengths: 50 mg and 100 mg. This product was developed and added to BAT’s portfolio out of a desire to move “beyond nicotine” as the company continues to see a decline in the consumption of traditional tobacco products.

“BAT is the first truly global vaping company to launch a CBD vaping product, and this new entry into the exciting and growing CBD category shows continued progress in our ongoing A Better Tomorrow transformation journey,” the company stated in a press release.

VUSE CBD Zone will be available in various convenience stores in Manchester and also online at govype.com/vusecbd. The website is geofenced, meaning only Manchester residents will be able to purchase the products at this time. Additional distribution plans are anticipated later this year.